Why You Should Sell Your Home in the “Off-Season”

winter home on lake with snow on roof at twilight

Technology has changed real estate and how buyers find their homes. According to NAR, the most popular information source for homebuyers was an online website at 89%. After searching for a home online, a majority of people will then walk through the homes they like. Buyers can now look at homes online year-round, so factors like snow don’t deter buyers as much as they used to before the internet.

While it is true that there will be less inventory in the market during these months, this is not a negative either. Your home will have less competition, and buyers who are active are traditionally motivated buyers. What’s more, buyers who have been searching for a home over the summer won’t just stop looking at houses because summer is over. If they were unable to find one during the spring or summer, they’ll still likely keep tabs on homes in their priced range. So in reality, your buyer pool won’t drastically shrink, even though your competition will. 

If you’re ready to sell during the fall or winter markets, here are a few tips to help you prepare your home for sale.

  • Have all-season photos on hand. Once the snow falls, it can be difficult for buyers to visualize your outdoor space. If you’ve got a great backyard, make sure you have pictures from spring/summer to show its potential to buyers.
  • Make sure everything is ready to go. If you can, get your home in the best shape possible and make any major repairs. Homebuyers are less likely to want to put in work during the colder months. 
  • Maximize your curb appeal. Keep up with raking leaves and shoveling snow. Do your best to keep your pathways clear and salted during the winter months to prevent a slip or fall. 
  • Let there be light. With the colder months come less sunlight, so make sure that your home is well-lit both inside and out. Replace old or dead bulbs with bright and energy-efficient ones. 
  • Style your home for the season. Let your home reflect the season. If you’re looking for tips on how to style your home for a holiday sale, check out our blog here.
  • Use a real estate professional. If you’re ready to list in the off-season, a top-notch sales professional will help your home get in front of the right audience. Our real estate sales professionals are experts who have revolutionary marketing tools at their fingertips. Make sure you reach out to one of our sales professionals today!

Don’t fall for the common misconception that listing your home for sale outside of the busiest months is a bad thing. There are plenty of benefits to listing outside the traditional peak season.